منابع مشابه
Cognitive Framing Illusions and Consumer Rationality
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Dynamic consumer responses are an important research topic for managers in assessing short and long-term marketing effectiveness and incentives in behavioral and consumption decisions. Using a field experiment with high frequency data, we investigate consumer responses to information-based marketing interventions designed to encourage conservation behavior in the residential electricity sector....
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We implement a simple two-shop search model in the laboratory with the aim to investigate if consumers behave differently in equivalent situations, where prices are displayed either as net prices or as gross prices with discounts . We compare treatments, where we either depict the known price of the first shop or the initially uncertain price of the second shop as a gross price with a discount,...
متن کاملInformation Framing and Consumer Choices of Genetically Modified Food
This study focuses on the effects of framing information on perceptions and choices of genetically modified food. Information that is presented in a neutral, positive, or negative framing provokes different reactions and may change perceptions and choices. The effect of framing on judgment and choices is stronger when consumers are less knowledgeable, and their beliefs are not very strong. This...
متن کاملHow Framing Prices Affects the Consumer Price Sensitivity of Health Plan Choice
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ژورنال
عنوان ژورنال: Convergence: The International Journal of Research into New Media Technologies
سال: 2012
ISSN: 1354-8565,1748-7382
DOI: 10.1177/1354856512456788